Client
Bally Bet
DELIVERABLES
Print banners
Html 5 Banners
Year
2025
Role
Creative Designer
Bally Bet was preparing its pre-launch in Ireland.
The challenge was immediate visibility and credibility in a highly competitive market where the brand was still unknown. There was no welcome offer, no free incentive, and only two weeks to create impact.
The brief was simple but demanding: build awareness, strength and confidence purely through brand.
Ireland is a mature betting market dominated by well-established players.
Most competitors rely heavily on Irish stereotypes: green everywhere, shamrocks, leprechauns and clichés.
These visual shortcuts blur together and struggle to stand out.
As a new entrant, Bally Bet couldn’t afford to imitate the category or speak down to Irish bettors.
“When everyone relies on stereotypes, culture makes the difference.”
“Mór” means Big in Irish Gaelic.
By using Get Mór, Bally Bet transformed a regulatory limitation into a cultural advantage.
The idea wasn’t about betting more, but about celebrating scale, confidence and identity.
A double meaning that speaks both English and Irish, literally and emotionally.
The visual world draws inspiration from giants, scale and myth. From cultural figures to cinematic references, the goal was to express presence and magnitude rather than literal realism.
The campaign was rolled out across high-impact digital and press placements in Ireland.
Executions ran on The Irish Sun and The Irish Times, across both newspaper and digital formats, ensuring strong visibility and credibility at launch.
The campaign was further amplified through affiliate platforms, extending reach and reinforcing the Get Mór message across key betting environments.
