Client
Bally Casino
DELIVERABLES
Video Banners
Static banners
Year
2024
Role
Creative Designer
For the launch of a new game on their platform, Bally wanted a bold and impactful digital campaign.
To deliver on that ambition, I set out to make the event feel truly incredible, truly spectacular. What better way to express that than a thousand coins raining down over the city?
Alongside this concept, I also developed an alternative execution, closer to Bally’s core branding and existing assets, while remaining loud, dazzling and bold, true to the Bally spirit.
This concept starts with a simple truth: Bally was new to the UK. A bold, loud American brand arriving in a market where it was still largely unknown.
We imagined Bally not just launching, but arriving — like long-awaited rain after forty days in the desert.
The falling poker chips become a metaphor. Not chaos, but a welcome rain. A moment of release. Bathed in golden light, they echo the feeling of 5pm — the end of the workday, the start of freedom, the after-work moment where play begins.
This wasn’t about chips falling from the sky. It was about signalling that the wait is over. Bally is here.
