Client
Jackpotjoy
DELIVERABLES
Static banners
Video Banners
Year
2025
Role
Conceptual Designer
Jackpot Joy had recently undergone a visual rebrand, introducing a new universe populated with AI-generated characters. The ambition was clear: refresh the brand, modernise its look and bring personality into the ecosystem.
AI was being used without rules, logic or narrative purpose.
Characters multiplied, styles drifted, and the brand started losing consistency.
Without structure, there was no emotional connection.
AI VIDEO CONCEPT
This video represents the final expression of the Baller Biker concept.
Using a combination of Sora 2, Grok and VO3, I was able to fully bring the character to life, from scenario to movement, refining each shot to match the intended tone, energy and personality.
More than a technical exercise, this piece is the result of a structured character approach. By giving the character a clear role, physical presence and narrative purpose, the video moves beyond visuals and becomes storytelling.
Designed for social and digital platforms, this film acts as the culmination of the Jackpot Joy Book the Line universe — a fully realised character, embodied through AI, ready to live, perform and connect with an audience.