Client
Vrgin games
DELIVERABLES
Video Banners
Year
2026
Role
Art Direction
Conceptual Designer
aI creative
Virgin Games was looking to attract new players by opening up new creative territories beyond traditional slot advertising.
The brand wanted fresh propositions that could stand out in a crowded market and create stronger emotional connections.
This is where Virgin Games Stories was born — an AI-driven concept designed to transform slot games into narrative-driven experiences, using storytelling and cinematic language to spark curiosity and engagement.
Most slot game advertising focuses on the game itself: reels, spins and features. But many games carry a much richer universe than what is shown on screen.
Just like a video game inspired by a known world, players don’t only engage with mechanics — they connect with atmosphere, humour and background stories. By limiting ads to gameplay alone, the emotional potential of these universes is lost.
The challenge was to move away from standard slot visuals and create a more playful, story-led and entertaining approach, allowing Virgin Games to differentiate itself while building stronger connections with its audience.
AI VIDEO CONCEPTS
These concepts were produced using a fully AI-driven workflow. By combining Sora and Grok for cinematic visual generation, Google Nano Banana for visual refinement and consistency, Suno for original music composition, and ElevenLabs for voice creation and performance, I was able to design and deliver high-quality video concepts end-to-end.
This approach replaces the need for a traditional film crew while maintaining a strong cinematic language. AI is used here as a production and creative system, enabling fast iteration, controlled aesthetics and scalable storytelling.